Terms & Conditions

  1. Access

You are provided with access to this Website in accordance with these Conditions and any orders placed by you must be placed strictly in accordance with these Conditions. By accessing this website you accept and agree to the points mentioned within our Privacy Policy.


You warrant that:

  • The Personal Information which you are required to provide when you register as a customer is true, accurate, current and complete in all respects;
  • You will notify us immediately of any changes to the Personal Information by contacting our customer service team by e-mail.
  • You agree not to impersonate any other person or entity or to use a false name or a name that you are not authorised to use.


  1. Order Acceptance & The Formation Of A Contract

Order acceptance and the completion of the contract between you and us will take place on the despatch of the Products ordered to you unless we have notified you that we do not accept your order or you have cancelled it in accordance with the instructions in . A sales Contract is formed via 2 main elements a) Offer b) Acceptance. The Offer will be valid when the customer completes a transaction, and acceptance of the order will be at the point of Dispatch. Non-acceptance of an order may be a result of one of the following:

  • The product you ordered being unavailable from stock.
  • Our inability to obtain authorisation for your payment.
  • The identification of a pricing or product description error.
  • You not meeting the eligibility to order criteria set out in the main Terms & Conditions. The sales contract is completed in England. We reserve the right to reject any offer to purchase by you at any time.


  1. Governing Law

All terms set out on our website shall be governed by and construed in accordance with the law of England and Wales.


  1. Legal Entity

Millsons Of London Ltd is a company incoporated in the United Kingdom.
Company Registration Number: 14562855 Registered Address: 124 City Road, London, United Kingdom, EC1V 2NX 


Having been active in the industry since the 1980s, the founders of this brand contribute a rich reservoir of knowledge and expertise. Collaborating with a British design house of industry experts with over 45 years of collective experience, they have meticulously crafted a brand that showcases affordable luxury.

What we stand for

Amanah, meaning trust, embodies the shared responsibility of nurturing children for the benefit of humanity. Amana's mission is to craft stylish and functional products that support great parenting.

Our ethos

We want to enable the highest level of care for babies by providing the most useful and thoughtfully designed products. We want parents to be the best parents they can possibly be (and look their best doing it).

From conception to reality

Great things don't happen overnight. Creating products that can rival the most expensive luxury brands yet still remain affordable for the average parent was a challenge - but one that we thrived in.

Years in the making, for all the years ahead

Amana is the collective brainchild of industry experts, parents, and a contemporary British design house - a team united in the vision to create amazing baby products that elevate the parenting experience.

One baby step at a time

Every product we offer is the outcome of time, effort, and painstaking attention to detail. Each is designed and tested (and redesigned and retested) until we are certain that it is safe, effective, durable, and will be a delight to use for every parent and every child.